Edelman’s Trust Barometer is presented for the first time in Peru
Pacific Comunicación Estrategica, Edelman’s new affiliate, presented for the first time in the country the Trust Barometer in the Country Club Hotel of Lima, where Pacific’s clients and prospects were invited to listen to the results of this important study. The presentation highlighted the importance of the transparency and trust in the companies as main factors to create the corporate reputation. The presentation of this important research was made by Allan McCrea Steele, President for South America and Edelman’s CEO in Argentina, who explained to the public how trust has become an essential business line to develop the companies, as the results of the Barometer revealed in its last edition. Likewise, through his presentation, McCrea stressed the importance of Pacific’s affiliation to Edelman. He mentioned that the benefits of this agreement for the Peruvian consultant company are many, and are aimed to improve the service they offer to its clients. Moreover with the great experie...